Guindo. Interaction Design Studio

About us

A guindo is a tree...

A guindo is a wild cherry tree, a very tall and leafy tree that grows abundantly in the Palencia mountain, where we usually spend our summers at the family home.

... and a small design studio...

Guindo is a digital product design studio founded by Carol Alonso and Sergi Sánchez Mancha. We have been in the field of interaction design since the late 90s, for many years, working in various environments and devices: desktop software, web and mobile applications, ATMs... collaborating with startups, consulting firms, and large multinational companies.

We specialize in providing design solutions for productivity environments, digital tools in which task optimization and user efficiency improvement are key.

Our experience makes us perfect partners for startups or teams that need to shape ideas, mediating and reaching consensus on solutions between developers and product managers, promoting consistency, maintenance, control, and project growth. We adapt very well from the early stages of project definition (research, analysis, and conceptualization), through information architecture, visual design, prototyping, and user validation.

...that creates its own tools.

How-to tech for better making

We are also partners and product owners of StepAlong, a new tool focused on creating tutorials and instructions. Designed specifically to enhance the experience of creating and following instructions, it is aimed at assisting creators and helping users complete tasks more efficiently.

Clients with whom we have worked

  • Àrea Metropolitana de Barcelona
  • Autocasión
  • AXA Assistance
  • Ayuntamiento de Barcelona
  • Barcelona Media
  • Bluespace
  • CaixaBank
  • Clínica Eugin
  • Deskidea
  • Endesa
  • Fixr
  • Gas Natural
  • Generalitat de Catalunya
  • Grupo Intercom
  • IESE
  • IMO
  • Kantar Media
  • Land Rover
  • La Sirena
  • Liberty Seguros
  • Movistar
  • M47.AI
  • Pastas Gallo
  • Repsol YPF
  • Shiji Group
  • Sabadell Atlántico
  • Schneider Electrics
  • Schweppes
  • Secretaría d'Universitats i Recerca
  • Telefónica I+D
  • TorrasPapel Distribución
  • Universitat Autònoma de Barcelona
  • Universitat de Barcelona
  • United Nations Habitat
  • UOC
  • Vodafone