Guindo Design
Strategic Digital Product Design
About us
A guindo is a tree...
...and a strategic digital product design studio
Guindo is a strategic digital product design studio founded by Carol Alonso and Sergi Sánchez Mancha. We have been in the interaction design business for a lot of years, having worked in all kinds of environments and devices: desktop software, web and mobile applications, ATMs... collaborating with startups, consultancies and large multinationals.
Carol, happier than a clam, showing a CaixaBank advertisement with her designs.
We are experts in providing design solutions in productivity environments, digital tools in which task optimization and user efficiency improvement is key.
Our experience makes us perfect partners for startups or teams that need to land ideas to give them shape, mediating and agreeing on solutions between developers and product managers, which favor the consistency, maintenance, control and growth of projects. We adapt very well from the first phases of defining a project (research, analysis and conceptualization), through information architecture, visual design, prototyping and user validation.
We have collaborated in several master's and postgraduate programs at universities such as UAB, UPF-IDEC, BAU and UOC as associate professors of interaction design. We have also been co-organizers of UXSpain, the most important User Experience professionals meeting in Spain.
Sergi in an interaction design session for a UAB postgraduate program.
Product designers with a founder's mindset
As co-founders of StepAlong, we understand the pressure of time-to-market and the efficient use of every euro. We don't just design, we validate the business logic before you spend on development. We put that startup mentality at the service of your product, minimizing your risk of failure.
We are co-founders and product managers of StepAlong, an AI-based platform for creating and managing effective product instructions that improve the customer experience.
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