Guindo. Digital Product Design
About us
A guindo is a tree...
A guindo is a wild cherry tree, a very tall and leafy tree that grows abundantly in the mountains of Palencia (Spain), where we usually spend the summers in the family home.
... and a small design studio...
Guindo is a digital product design studio founded by Carol Alonso and Sergi Sánchez Mancha. We have been in the field of interaction design since the late 90s, for many years, working in various environments and devices: desktop software, web and mobile applications, ATMs... collaborating with startups, consulting firms, and large multinational companies.
Carol, happier than a lark, showing off a CaixaBank advertisement featuring her designs.
We specialize in providing design solutions for productivity environments, digital tools in which task optimization and user efficiency improvement are key.
Our experience makes us perfect partners for startups or teams that need to shape ideas, mediating and reaching consensus on solutions between developers and product managers, promoting consistency, maintenance, control, and project growth. We adapt very well from the early stages of project definition (research, analysis, and conceptualization), through information architecture, visual design, prototyping, and user validation.
We have collaborated in several master's and postgraduate programs at universities such as the UAB, UPF-IDEC, BAU and UOC as associate professors of interaction design. We have also been co-organizers of UXSpain, the most important meeting of User Experience professionals in Spain.
Sergi in an interaction design session for a postgraduate course at the UAB.
...that creates its own tools.
How-to tech for better making
We are also partners and product managers for StepAlong, an AI-powered tool for creating and managing tutorials and product instructions. Designed specifically to improve the experience of creating and following instructions, focused on assisting creators by boosting their productivity and helping users complete the task.
Clients with whom we have worked
- Àrea Metropolitana de Barcelona
- Autocasión
- AXA Assistance
- Ayuntamiento de Barcelona
- Barcelona Media
- Bluespace
- CaixaBank
- Clínica Eugin
- Deskidea
- Endesa
- Fixr
- Gas Natural
- Generalitat de Catalunya
- Grupo Intercom
- IESE
- IMO
- Infojobs.net
- Kantar Media
- Land Rover
- La Sirena
- Liberty Seguros
- Movistar
- M47.AI
- Pastas Gallo
- Pisos.com
- Repsol YPF
- Shiji Group
- Sabadell Atlántico
- Schneider Electrics
- Schweppes
- Secretaría d'Universitats i Recerca
- Telefónica I+D
- TorrasPapel Distribución
- Universitat Autònoma de Barcelona
- Universitat de Barcelona
- United Nations Habitat
- UOC
- Vodafone