Guindo Design
Strategic Digital Product Design
Strategic digital product redesign
Improve the experience, boost conversion, and keep your users engaged with a strategic redesign.
Is it time to redesign your digital product?
You may find yourself in one of these situations:
Our users get lost when using the product
If they have difficulties navigating, understanding, or completing tasks, it is time to redesign for a more intuitive, efficient, and enjoyable experience.
Our users' habits have changed
Expectations evolve with technology and trends. A redesign aligns your product with what users are looking for today, adopting new interaction patterns or integrating functionalities such as AI or automation.
We have users, but we can't retain them
If retention or conversion are low, adjusting flows, simplifying processes, or improving the value proposition can transform results.
I need to improve performance and add new features
Redesigning is not just about renewing the look: it involves optimizing speed, efficiency, and reducing friction. In addition, it allows for the integration of new features while maintaining product consistency.
Our product has grown without consistency
Growth, added to iterations without a clear strategy, generates limitations and inconsistencies. A redesign improves the structure and allows for scaling without losing experience quality.
Our product design has become outdated
Fashions pass, but a sober, user-centered design system stands the test of time. Some of our projects have been online for more than 15 years with hardly any touch-ups.
Our approach
A redesign is not a facelift. Before starting, we immerse ourselves in the current experience, listen to your users and analyze the true needs of the business. We diagnose critical points and opportunities with a strategic vision: we seek to make the product more useful and coherent.
How we work
- We diagnose and map friction and improvement points, both for business, experience, and technology.
- We co-create with you and your team, prototyping solutions and validating decisions with real users to adjust and prioritize what is important.
- We prioritize what really adds value, take advantage of what already works, and simplify what generates noise.
- We accompany you during implementation, helping to ensure that the change is not just in the documentation, but that it reaches production.
Result
- A renewed, intuitive, and pleasant experience for your users.
- A product aligned with new expectations and prepared to grow with new functionalities.
- A more stable, modern, and solid visual and functional system, designed to last.
- Teams aligned around a clear vision and a realistic roadmap.
