Guindo Design
Strategic Digital Product Design
Design research for digital products
Do you want to know your users better and make decisions that really make a difference? At Guindo Design, we help you discover what those who use your product really need and expect. We combine interviews, strategic analysis, and conceptual design to unite your company's objectives with your users' motivations. We always deliver clear, useful results designed to make it easy for you to decide.
We detect what matters from the root
We get fully involved in your project to identify real opportunities and problems, seen from your users' perspective. We want to help you better understand what they feel and how they experience your product.
We immerse ourselves in your organization
- We explore your culture, values, and goals because it's not just what, but how that matters.
- We identify areas for improvement in your organization where small changes can have a big impact on your users' experience.
- We listen to your users where they really use your product: we interview and observe in their natural environments — home, office, or their day-to-day — to understand their needs and expectations authentically.
In addition, we contrast what we discover with other services in the sector, to give you a complete vision and help you leave assumptions aside and move forward with real evidence.
We analyze together and co-create solutions
We accompany you in translating all the findings into practical and actionable ideas. We work hand in hand with your teams, adapting methods and visualizations according to what your project needs at each moment.
Thus, together, we turn knowledge into real changes that are seen and felt in the product.
Our work process
| Stage | Objectives | Methods |
|---|---|---|
|
Discovery In this stage, the objective is to get to know the problems, needs, and market opportunities in depth. |
Competitive analysis |
|
|
Prototyping We evaluate ideas and structures to see how they work in practice and refine the experience before launch. |
Concept testing |
|
|
Design coordination We validate with key users, measure the results after launch, and collect real feedback to ensure that everything meets expectations and is implemented correctly. | Final validation of key users |
|
