Guindo Design
Strategic Digital Product Design
Product management from the practice of design
Do you notice that in your team design and product have gone their separate ways over time? We come from just the opposite: from launching and growing real products, where business, design, and development decisions are made in the same place and at the same time, connecting vision and execution.
That's why our way of doing product management is born from design. We know how experiences are built little by little, we prioritize what really adds value and we eliminate what only complicates progress.
We help you manage your product
From audit to continuous evolution
After auditing and diagnosing a product, the next natural step is to closely accompany the team in the implementation. We don't stay in theory: we integrate into your tools and daily dynamics (Notion, Jira, Linear, Confluence…) so that the findings become real decisions and actions.
To-do list of a project in Notion
We work hand in hand with design, development, and business, helping to define priorities, organize the backlog, and maintain focus on what is important. We are not the consultant who delivers a report and disappears: we stay until the product works smoothly again.
Collaborating on tasks such as
- Define and prioritize features and user stories.
- Structure and maintain the product backlog.
- Align business, design, and development in each release.
- Evolve design systems and components to accelerate joint work.
- Integrate product operations and measure the impact of improvements, not just plan them.
Why trust us?
Our product vision comes from practical experience. Before accompanying other teams, we lived the day-to-day of the product in all kinds of environments:
- In large companies like CaixaBank, coordinating teams and leading the evolution of complex systems.
- In startups like ReviewPro or StepAlong, building product teams from scratch and defining strategy, priorities, and sustainable processes to truly grow.
That allows us to understand both the strategic vision and the operational reality, and to accompany your team with empathy and authority.
When does this accompaniment make sense?
- When redesigns or improvements get lost between priorities and eternal releases.
- When collaboration between design, development, and business stops flowing.
- When you want to maintain coherence and direction, without neglecting business priorities.
How do we work?
We temporarily join your team, the tools, and the routines that already work in your organization. We facilitate decision-making, help maintain the vision, and guarantee that the design remains connected to the real product.
We can do it on a one-time basis, to accompany a transformation stage, or on a continuous basis, as embedded product management and strategic support.
Where do we start?
If your product needs to regain focus, rhythm, and coherence, let's talk. We can help you align vision and execution without adding more layers of management: just clarity and practical support.
