Frequently Asked Questions

We thoroughly analyze all interaction flows: through heuristic review, data analysis, and user research, we identify friction points in key product moments (onboarding, activation, and recurring use). Based on this, we propose design improvements grounded in evidence, best practices, and solid UX principles. The goal is not only to make the product easier to understand but also to ensure users perceive value quickly and stay longer on the platform.

Yes. We review trial and upgrade experiences, detect bottlenecks, and propose changes in usability, copy, and flows. Small adjustments in these areas often have a direct impact on conversion metrics. In addition, we implement iterative experiments to validate hypotheses and continuously refine the process.

We design with hypotheses and controlled tests in mind, leveraging existing platform components and patterns whenever possible. This allows us to validate quickly without compromising overall consistency. When an experiment proves successful, it is ready to scale safely.

We analyze data and interview users to understand at which step they leave and why. Sometimes the cause lies in how the value proposition is communicated; other times, in usability issues (increasingly less frequent). We then redesign the signup flow and first tasks to reduce friction and showcase value from the very beginning.

If you don’t have metrics already defined, we establish shared indicators with your team: churn, conversion, activation, process duration, among others. This way, design impact is measured in tangible business outcomes, not just aesthetics.

Yes. Our consulting experience and role as partners in several startups allows us to help validate product hypotheses. It’s not a magical process: it often takes time depending on the product and value proposition. We use qualitative research, benchmarks, and conversations with potential users, sometimes supported by prototyping, to test ideas before investing in development.

We have worked with multiple technical teams, from startups to scale-ups. We deliver practical documentation, prioritize feasibility, and adapt to the development pace to accelerate rather than slow down. Typically, we work a few weeks ahead of development and anticipate where possible; today, with AI-assisted design and development tools, this gap is shrinking.

If a design system doesn’t exist, we create and maintain one. This ensures visual and interaction consistency even in fast-evolving products. We have experience building complex design systems (in banking and insurance), supporting multiple development teams.

Both. If you already have one, we strengthen and adapt it; if not, we build a scalable system from scratch as a long-term investment. We are pragmatic and not dogmatic: we leverage existing resources to create accessible, high-quality systems in a short time.

We are used to working with products that have high functional complexity and organizational environments with multiple decision layers. Our approach is to understand roles, permissions, and real usage scenarios in a modular way, simplifying the experience without sacrificing power or future evolution.

We design with scalability in mind: adaptable text, culturally sensitive flows, and flexible interaction patterns. We can also recommend tools that simplify managing large-scale multi-language platforms while maintaining global consistency.

We run a joint impact and cost–benefit analysis with your team. We prioritize features that deliver the greatest value to users and the business with the lowest development cost, reducing subjectivity and aligning the team.

Yes. We design rapid prototypes and set up experiments with the product team to validate decisions before making major investments. Today, many tools enable generating these artifacts quickly and efficiently.

We adapt to your model. We can join existing squads or work as an external partner. In both cases, we operate with the same closeness and transparency, as if we were part of your team.

We transfer knowledge and document processes, train your teams, and leave systems prepared for internal maintenance. Over the last 20 years, we’ve trained people who started as interns and are now product directors, and documented design systems used by thousands of engineers.

That’s completely normal in products that are constantly evolving. We are flexible: we redefine priorities and adjust deliverables without losing focus.

We’ve been through these situations many times. We facilitate conversations with data and user feedback, and align decisions using prototypes, spreadsheets, or any artifact that helps prioritize and validate — avoiding reliance on opinions alone.