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Redesign of pisos.com
Today we can proudly announce, the launch of the new version of pisos.com, We have been intensively involved in this project over the last few months.
In this collaboration, we have helped the product team from the definition of the initial prototypes to the final visual design. It is a design approach with a responsive, The site is optimised for desktop and tablet, where the balance of the user experience with the business requirements of the portal has been carefully considered.
The new design inherits many of the improvements that pisos.com has made in the last 5 years, putting the user in the focus of the product and prioritising their browsing experience, from the home page to the details of the property, facilitating searches on any device and encouraging exploration.
Information is now clearer and more visible thanks to a better organisation of the content. Advertisements gain prominence through the new presentation of photos and the existence of relevant and qualitative data about the area. The interface has been simplified through improved readability and the use of a flexible grid to ensure consistency across all sections, as well as the introduction of larger images on all pages and the immersive display of the ad detail in the photos.
On a technological level, both performance and speed have been multiplied, and improvements have also been implemented in the redefinition of the SEO strategy, which will increase the visibility of ads in search engines.
In short, it is a new content base and structure, which allows those responsible for the product to carry out experiments and improvements to further optimise the portal.
So far, the data from the beta that was launched several weeks ago is very positive, with a considerable improvement in conversion.