Making this traditional small exercise of summary and seeing in perspective what has happened, we have to evaluate that, at a professional level, this year has been an accumulation of surprise projects and changes in the rhythm of work: Since the beginning of the year we have been cutting the fringes of several projects initiated during 2013, among them [...]
For most of our generation, this is an accidental profession. The profession of interaction designer or UX specialist did not exist, as we know it, when we were in college. Whatever our backgrounds, we evolved until we found one or more facets of the profession where we felt comfortable [...]
When we talk to clients or friends, they often tell us that we don't make any noise, that we go too unnoticed for the number of projects and initiatives we are involved in considering the small size of our studio. We certainly don't disagree with them, but we are fervent believers in word of mouth.
Chances are you are reading this text from a smartphone - if so, do me a favour, raise your head and look around you for half a minute. What have you noticed? What has caught your attention? Have you noticed how the other people on the bus or the bus are behaving?