Design on the blog

Notes and notes on interaction design and user experience.

Why we are still hooked on social networks

12 Jan, 2025, by Sergio.

Today most social networks, or at least the most popular ones, are built in such a way that we cannot focus on our main objective when we use them: to have conversations or connections with other people. Neither we can listen to those we want to listen to, nor those we are interested in can listen to us. The result? A fiction [...]

The sound of thunder

30 Dec, 2024, by Sergio.

Summary of 2024 at Guindo Design, a year full of digital product design projects with a strong AI component.

Jiro Kawakita and affinity diagrams

21 Nov, 2023, by Sergio.

History and tutorial on how to create affinity diagrams, a simple and powerful technique for grouping information to give it meaning.

Design lessons from Athenian democracy

4 Nov, 2021, by Sergio.

In Athenian democracy there are countless design solutions, which solve political and social problems not unlike those we have today.

The interface effect

9 Apr, 2021, by Sergio.

An interface is not something projected on a screen, it is a mediation technique between interrelated levels and layers.

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